The doubt that stops the sale.
- Doubt
- going over the same patch again and again
- Answer
- seven floating heads cover more in one pass
Shoppers who leave won't tell you why
they've already told your competitors.
Ivan personally handles the audit of your listing
Where the sale gets lost
A shopper opens your listing.
Getting them here already cost you money — ads or promotion.
They scroll the photos and wonder: will it irritate my skin?
The gallery doesn't say a word about it.
They open the reviews. Then the next listing.
That's where they found the answer. That's where they bought.
In your reports, this shows up as sessions without orders.
On the listing, it's a question nobody answered.
We learn those questions before design starts
Shoppers have already written them down — in reviews of your competitors' products.
We read competitors' reviews
What worried, disappointed and pleased their buyers.
We list the doubts that stop a purchase
And decide which doubt each slide answers. You approve this plan before design.
We answer each one in the gallery and copy
The shopper doesn't have to leave to find the answer.
Every slide comes with the reviews it grew from. You can open and read them.
The traffic you already pay for gets fewer reasons to leave.
- Buyer’s doubt
- Will it irritate my skin?
- Product fact
- Two speed settings
- The slide’s message
- Slow where it matters
A synthesis of real reviews and questions about competing products — not a direct quote.
Case · Amoria · Amazon US · $49.99
Six slides, six answers
Each slide answers a doubt found in reviews of similar shavers.
Clear even at search-result size.
Confidence for sensitive areas.
- Doubt
- will it irritate my skin
- Answer
- two speeds, the slow one for sensitive areas
Fits the way she lives.
- Doubt
- can I use it in the shower
- Answer
- IPX8: on the couch or in the shower
No surprise halfway through.
- Doubt
- it'll die halfway through
- Answer
- battery shown in percent, USB-C charging
Show how to get it right.
- Doubt
- how to get a smooth shave
- Answer
- small circles, light hand
Easy care. Less hesitation.
- Doubt
- cleaning will be a pain
- Answer
- magnetic heads: lift off, rinse, click back
Listing copy
TITLE
Open the title to read it in full.
Amoria 5-in-1 Electric Razors for Women
Amoria 5-in-1 Electric Razors for Women, 7D Floating Head Electric Shaver with Trimmer & Facial Brush, IPX8 Waterproof Wet Dry Hair Remover for Legs Bikini Face Underarms, USB-C, LED, Rose Pink
Written for the words buyers search for.
BULLET POINTS
Open a point to read the full text.
SEVEN HEADS THAT FOLLOW YOUR CURVES
SEVEN HEADS THAT FOLLOW YOUR CURVES - Flat razors skip knees, ankles and the underarm hollow. Seven floating rotary heads move independently and stay flush with the skin, so you cover more in one pass.
FIVE TOOLS, ONE HANDLE
FIVE TOOLS, ONE HANDLE - The 7D head for legs and body, a trimmer for length, a precision trimmer for edges and small areas, and a facial cleansing brush. Each one swaps magnetically in a single pull.
MADE FOR SENSITIVE AREAS
MADE FOR SENSITIVE AREAS - The foil grid sits between the blades and your skin, and the rotary heads glide instead of pulling. Use it on legs, underarms, bikini line, arms and face without the razor burn.
IPX8 WATERPROOF, WET OR DRY
IPX8 WATERPROOF, WET OR DRY - Fully sealed, so you can shave dry on the couch or in the shower with gel. Rinse the head under the tap afterwards - no cream, no sink full of stubble.
LED DISPLAY, TWO SPEEDS
LED DISPLAY, TWO SPEEDS - The screen shows how much power is left, so it does not die halfway through. Slower speed for the face and bikini line, faster for legs and arms. Charges over USB-C, no dock.
Search terms and attributes are also ready. They stay with the client.
Free audit, based on reviews
Find out which doubts your listing leaves unanswered
You'll get:
- the three main buyer doubts in your category, from reviews of competing products
- which of them your listing leaves unanswered
- what to change first
If your listing already answers them, we'll tell you.
Audit my listing
Free. Just the link — no account access needed.
Eight slides requested. Six made.
It was a face-and-neck mask set. Two slides repeated the others or promised durability we couldn't back up. We left them out.
86
If the problem is price, product or traffic rather than the listing, we'll tell you before you pay.
Two people. Each does one job.
Research and design are different crafts. So we split them: each of us does only his part, and does it fully.
Ivan
the argument
Reads competitors' reviews, finds the doubts, writes the storyboard and the copy: title, bullets, description.
Doesn't draw slides.
Storyboard
You approve it before any design starts.
John
the visual
Turns every point of the storyboard into a slide that reads at a glance: main image, gallery, A+.
Doesn't decide what a slide says.
You message Ivan, Ivan replies. Telegram: @kovnirov
Choose what your listing needs.
Gallery
$250
- main image
- 5–6 slides
- storyboard before design
Recommended
Gallery + Copy
$350
- everything in Gallery
- title, five bullets, description
- search terms and attributes
Complete
$550
- everything in Gallery + Copy
- 5–7 A+ modules
3–4 working days · 2 revision rounds · no account access needed
Half before we start, half on delivery. Not happy with the result? We talk it through; if it's still not right, we refund half.
Gallery
$150Gallery + Copy
$210Complete
$330Meet either condition
Enough traffic lets us compare before and after.
What we ask in return
For the shared case study
- The work joins our portfolio.
- Figures 1 and 2 months after launch.
Only if you’re happy with our work
- An honest review, if you’re happy.
- One recommendation, if we earned it.
Questions and answers
Do you need access to my account?
No. Both the audit and the work only need your listing link. We hand over the files and copy; you upload them, so account access stays with you.
What's in the free audit?
The three main buyer doubts in your category, which of them your listing leaves open, and what to change first.
What if I don't like the result?
We talk it through and explain our decisions. Two revision rounds are included. If it's still not right, we refund half.
How long does it take?
3–4 working days per listing.
How do I pay?
Half before we start, half on delivery.
What don't you do?
We don't upload to your account or handle pricing, coupons or ads. Only the gallery and the copy.
Already know what you need?
Choose a service, task and timing. Ivan gets your answers and discusses the details with you.
- Service
- Task
- Timing
Or write to Ivan directly
Ivan
Positioning and copy